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Unlocking retail resurgence: TikTok, a growth engine for retailers 

13 Mar 2024
Tech & Digital Stage
Tech & Digital

Economic stagnation, consumer pessimism, low growth: with all these challenges to the retail sector it has never been more important for businesses to invest in the environments where people are discovering brands and products to support their entire channel strategy. TikTok, where entertainment, community and commerce intersect, is fuelling this discovery and subsequent purchases, at an unprecedented scale.

Join us as we hear direct from TikTok, unpack fresh insight and share how to leverage the opportunity it can offer. 

Paul Mears, Group Vertical Director, Retail and eCommerce - TikTok