Social influencers are the new FMCG challenger brands
13 Mar 2024
Tech & Digital Stage
Tech & Digital
The continued rise of social media personalities and celebrities has allowed a selection of globally popular names to launch brands with almost immediate success. From food and drink products such as Prime, MrBeast, and Candy Kittens to fashion ranges, these lines are shaking up traditional categories and causing a storm in outlets as consumers scrabble to buy. We will explore: How influencer brands are performing What risk do traditional suppliers face? Where are the next big brands coming from?