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The M Word: How Boots and Gen M are opening up the menopause conversation

12 Mar 2024
Main Stage
Main Stage

There are more than 15m women in the UK who are currently in menopause and yet their needs are overlooked and underserved. FMCG and retail brands often neglect the specific demands of this demographic and how best to serve them. Through improved product and in-store signage, brands can deliver more choice to women to manage their menopause, their way.

Enter GenM, pioneers of the ‘MTick’ the world's first recognisable menopause-friendly symbol and the menopause partner for 90 of the UK’s biggest retailers and brands. Join us as we hear from co-founder Heather Jackson alongside Boots' CMO Pete Markey about their collective mission to make menopause visible and improve the lived experience for the menopause consumer.

We will explore:
What shapes their outlook?
What impacts what they buy?
What do they want from products and retail propositions?
Findings from GenM's Menopause Market Report

 

Speakers
Heather Jackson, Founder - GenM
Pete Markey, UK Chief Marketing Officer - Boots
Sponsored by GenM