Driving social impact: purpose-driven projects for true gain
Social impact helps create lasting relationships within the communities your brand serves. Done well, purpose-driven projects create huge social and commercial value. Done badly, they serve as little more than a marketing ploy. Powered by Nike, Misfits is a fitness, wellbeing and self defence programme created by trans-led grassroots charity Not A Phase. Their collaboration has helped unite marginalised trans communities. We discuss their story of collaboration for social impact.
We will explore:
The story behind their success and how they measure its social impact
How to tackle the fear of ‘getting it wrong'
Lip service, virtue signalling... and other pitfalls to avoid