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How to achieve game-changing retail and FMCG collaboration

13 Mar 2024
Consumer Stage

With consumer life increasingly lived online, and digital impacting in-store experiences too, retailers and FMCGs have a wealth of omni-channel customer data at their fingertips. And whilst mountains of data can be useful, questions remain; how can companies make this data actionable at each part of a consumer’s journey, and how do they go about measuring its impact?

Join our panel of experts as it discusses first-hand how data collaboration is revolutionising consumer insight, helping to grow sales, and genuinely elevate the customer experience.

We will explore: 

  • ·      What’s still holding businesses back
  • ·      What true collaboration looks like in practice and the most valuable data from both types of business
  • ·      Considerations for all stakeholders to ensure that working together delivers genuine results
James Damaa, Global Strategic Data Capability - Costa Coffee
Oliver Klander, Head of CPG - LiveRamp
Sponsored by LiveRamp