A fireside chat with Primark’s CEO, Paul Marchant
It's the fashion success story that refuses to stand still; range expansions, partnerships, tentative steps towards a multichannel offer, and global ambitions. What's next for the fashion behemoth? Join its longstanding CEO Paul Marchant as he discusses the factors driving its continued popularity, the everyday challenge of remaining relevant in the fast-moving world of fashion, and its plans to ensure it captures the imaginations of shoppers for years to come.
We will explore:
- The strategic decisions that helped Primark survive the pandemic without an ecommerce offering
- The role Primark is playing in supporting consumers during a cost-of-living crisis
- The collaborations that have proven key to success