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Driving social impact: purpose-driven projects for true gain

12 Mar 2024
Main Stage
Main Stage

Social impact helps create lasting relationships within the communities your brand serves. Done well, purpose-driven projects create huge social and commercial value. Done badly, they serve as little more than a marketing ploy. Powered by Nike, Misfits is a fitness, wellbeing and self defence programme created by trans-led grassroots charity Not A Phase. Their collaboration has helped unite marginalised trans communities. We discuss their story of collaboration for social impact.  

We will explore: 

  • The story behind their success and how they measure its social impact  

  • How to tackle the fear of ‘getting it wrong’ 

  • Lip service, virtue signalling... and other pitfalls to avoid