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Strategy spotlight: The stores of tomorrow

12 Mar 2024
Consumer Stage
The physical store is undergoing a reincarnation. The humble high street shop has evolved beyond recognition and, as consumers continue to seek human interaction, the joy to be found in bricks and mortar is alive and well. But to succeed, stores need to be futureproofed. The future hinges on blending real-life with digital, offering unforgettable experiences and impressive levels of personalisation, all with the customer front and centre of every decision. Hear from the very best brands on how they're offering brand immersion and multisensory experiences. We will explore: How retailers are creating seamless unified experiences Where tech is proving transformational and how to invest for a return Lessons from overseas Ensuring gimickless-experiences that drive loyalty and sales Why location is also key and how to find the best places for new concept launches
Joanne Hayward, Vice President of Convenience, Europe - BP