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Social commerce 101: demystifying live shopping

12 Mar 2024
Tech & Digital Stage
Tech & Digital
The #instamademebuyit trend is far from a fad. Social commerce is one of the fastest-growing revenue opportunities in retail, and social channels' lucrative live shopping capabilities enables businesses to forge deeper connections with consumers. In this session we will not only unpick how retailers are realising the benefits of consumers' 'see now, buy now' mentality on their social channels, we will witness it happen, LIVE. We will explore: Live shopping explained, with a particular focus on Instagram and Facebook, and how it can drive sales What it actually looks like and how it works in real time How to determine if it's right for you