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Retail media: Why 1st party data could transform your revenue potential

12 Mar 2024
Consumer Stage
New high-margin revenue streams? What's not to like? With predictions that the retail media market will outgrow TV advertising revenue by 2028, this session gives the retail media lowdown. What does an optimum retail media roll-out look like? Which retailers are most suited to this growth opportunity, what are the pitfalls to avoid, and why is a strong-first party data strategy is central to its success? We will explore: What a good retail media strategy looks like Examples of success Who is most likely to benefit How to strike the balance of hyper-personalised yet non-intrusive advertising