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The data strategy team-up: achieving game-changing retail and FMCG collaboration

13 Mar 2024
Consumer Stage
Consumer

With consumer life increasingly blurred between instore and online, retailers and FMCGs have a wealth of omnichannel customer data to have at their fingertips. And whilst it can be useful, the question remains; how can companies make this data actionable at each part of a consumer’s journey, and how does this play into analytics?

Whilst the benefits of data collaboration have been discussed for years, some brands are still slow to realise them and take action. Join our panel of experts to hear first-hand how data collaboration is revolutionising consumer insight, helping grow sales, and genuinely elevate the customer experience. 

We will explore:  

·      What’s still holding businesses back 

·      What true collaboration looks like in practice and the most valuable data from both types of business 

·      Considerations for all stakeholders to ensure that working together delivers genuine results