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Why creativity is key to productivity. Unlock your imagination, whatever your role

12 Mar 2024
Main Stage
Main Stage
It's time to stop separating the creatives. Everyone can access the brain's right hemisphere and it's essential in all walks of work life - be it problem solving, strategic thinking, business transformation or inspiring your teams. We bring you Matt Edmondson, Radio 1 DJ and TV presenter turned inventor of the board game, as he explores what creativity means, his creative journey and what it took to untap his creative potential. We'll explore: What a creative mindset really means, whatever your role, whatever your function Why we all have creative potential Where to find 'ideas' and harness your own creativity Creating a culture of creativity that cascades throughout your business
Matt Edmondson, Radio 1 DJ and Boardgame Inventor - Asmodee