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I convinced Pretty Little Thing to invest in TikTokShop. Here's why it paid off

13 Mar 2024
Tech & Digital Stage
Tech & Digital
With its ability to allow shoppers to spend without leaving the app, TikTokShop has created one of the smoothest customer experiences possible. A user sees something, they click it, they buy it. In May 2023 Pretty Little Thing answered consumer demand and started their own TikTokShop. It was one of TikTok UK's biggest launches and is now a key revenue driver for PLT. In this session, hear from Beckie Turnball, head of social, who has grand plans for expansion into new markets and discover if it's time for your business to get TikTok shopping. We will explore: A social strategy to create growth The business case to invest Why PLT's social success has led to international ambitions