Brand building; strategy, science and secret formulas
Brand building is still often seen as of lesser importance than sales, as it can be easy to get caught up in short-term thinking. But in tough economic times when companies need to achieve more with less, it's never been more significant. We look at the secrets and science to creating an effective brand building strategy that has lasting impact in an ever-more crowded market.
Join our panel of experts and we explore the concept of ‘brand’ today, how to measure these long-term effects of marketing campaigns, and why FMCGs and retailers need to make data-driven decisions.
We will explore:
Understanding what ‘brand’ really means, and why it’s essential to survival
The difference between brand tracking as an idle tool or strategic weapon
Case study success stories on measuring long-term marketing effectiveness