Digital transformation projects; a case study from the car industry
As consumers continue to demand ease, convenience and a personalised customer experience, we explore the demands of today’s digital transformation projects with learnings from a different type of retailer. This automotive retailer has transformed a once clunky CX with a cumbersome sales system that was prone to errors into a simple, digital, omnichannel customer experience across its digital platforms and 150 physical sites.
We will explore:
The practical implications of a 2-year digital transformation project
What this meant for the brand’s commercial success
How to push the boundaries of your existing technology
The role of AI in today (and tomorrow’s) digital transformation landscape