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Digital transformation projects; a case study from the car industry 

13 Mar 2024
Tech & Digital Stage
Tech & Digital

As consumers continue to demand ease, convenience and a personalised customer experience, we explore the demands of today’s digital transformation projects with learnings from a different type of retailer.  This automotive retailer has transformed a once clunky CX with a cumbersome sales system that was prone to errors into a simple, digital, omnichannel customer experience across its digital platforms and 150 physical sites.

We will explore: 

  • The practical implications of a 2-year digital transformation project  

  • What this meant for the brand’s commercial success  

  • How to push the boundaries of your existing technology  

  • The role of AI in today (and tomorrow’s) digital transformation landscape