The survival guide for disruptors in a cost of living crisis
All brands face significant challenges when it comes to retaining loyalty during a cost-of-living crisis, as cash-strapped consumers switch to cheaper own label alternatives. But for start-ups, a combination of higher interest rates, investor caution, cost price increases and reduced consumer and retailer appetite for risk makes the conditions for challenger brands particularly, well, challenging. In this panel debate
Funding challenges for startups and challenger brands
Support for startups from retailers and how to work with them
Routes to market: is DTC still useful in the cost of living crisis or a costly distraction?