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The survival guide for disruptors in a cost of living crisis

13 Mar 2024
Consumer Stage

All brands face significant challenges when it comes to retaining loyalty during a cost-of-living crisis, as cash-strapped consumers switch to cheaper own label alternatives. But for start-ups, a combination of higher interest rates, investor caution, cost price increases and reduced consumer and retailer appetite for risk makes the conditions for challenger brands particularly, well, challenging. In this panel debate

We’ll explore:

  • Funding challenges for startups and challenger brands

  • Support for startups from retailers and how to work with them

  • Routes to market: is DTC still useful in the cost of living crisis or a costly distraction?

Victoria Jenkins, Founder - Unhidden
Kristal Baker, Founder - Luxwells
Joanna Jensen, Founder - Child's Farm