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Behind the hype of unified commerce

13 Mar 2024
Tech & Digital Stage
Tech & Digital
Multichannel, then omnichannel, now unified commerce. It might sound like another buzz word, but don't ignore it. This session explores why unified commerce claims to be different. Join us as we unpick how retailers need to bring all aspects of their brand under one umbrella to create a genuinely customer-centric retail proposition. We will explore: Why unified is the future and which key technologies are playing their part How retailers are working towards it What efficiencies are they gaining from it? How do consumers benefit?