As generative AI reshapes how consumers discover products and disrupts the path to purchase, omnichannel retail continues to shift. This session dives into the future of shopping in an AI-first world, where discovery happens in chats with bots, transactions happen in-feed, and social commerce becomes the new storefront. We’ll explore how brands can stay visible, shoppable, and relevant when the path to purchase is increasingly complex.

In this session we’ll explore:

How AI’s role in search and chat will continue to reshape retail
The rise of social commerce and what the future looks like
What an AI-led path to purchase looks like and how retailers can prepare

2026 Programme