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Young minds: Generation Alpha is the one to watch. Here's what they want

Consumer Stage

Generation Alpha is the consumer group few are talking about, but they're the ones who will next decide whether a brand will thrive or dive. Born in the decade to 2020, very few have spending power right now, but all have specific outlooks and needs that brands must tap into to remain successful.

We will explore:

  • Who is Generation Alpha?
  • What do they want?
  • How can fmcg deliver?