Young minds: The ever-changing consumer
How quickly do consumer trends change now and how do brands maintain pace? Consumers have never been so difficult to understand and target as they are currently. From a multitude of marketplaces to an increasingly changing social landscape, consumer demands continue to grow layers never before faced by brands.
We will explore:
- What generational challenges are most difficult
- How to spot emerging generational trends
- Why fast-paced evolution is vital