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Young minds: The ever-changing consumer

Consumer Stage

How quickly do consumer trends change now and how do brands maintain pace? Consumers have never been so difficult to understand and target as they are currently. From a multitude of marketplaces to an increasingly changing social landscape, consumer demands continue to grow layers never before faced by brands.

We will explore:

  • What generational challenges are most difficult
  • How to spot emerging generational trends
  • Why fast-paced evolution is vital