Social influencers are the new fmcg challenger brands
Consumer Zone
Consumer
The continued rise of social media personalities and celebrities has allowed a selection of globally popular names to launch food and drink brands with almost immediate success. From Prime to MrBeast, these products are shaking up traditional categories and causing a storm in outlets as consumers scrabble to buy.
We will explore:
How influencer brands are performing
What risk do traditional suppliers face?
Where are the next big brands coming from?