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Social influencers are the new fmcg challenger brands

Consumer Stage
The continued rise of social media personalities and celebrities has allowed a selection of globally popular names to launch food and drink brands with almost immediate success. From Prime to MrBeast, these products are shaking up traditional categories and causing a storm in outlets as consumers scrabble to buy. We will explore: How influencer brands are performing What risk do traditional suppliers face? Where are the next big brands coming from?