The metaverse and NFTs swiftly came and went, with only a handful of fmcg brands investing in the space, with varying levels of success. However, there remains significant opportunity within the digital space for brands to build both presence and sales, particularly within gamification. But what does this look like and how easy is it for brands to play and win?

We will explore:

• Why the Metaverse and NFTs failed for fmcg
• What brands are doing with gamification?
• What are the financial benefits?