48% of consumers are now more likely to send items ordered online back than before the cost-of-living crisis and this is posing significant challenges and costs not only to ecommerce brands but also the environment. Retailers such as Zara and New Look have courted controversy for canning free returns and putting the cost back onto customers, while another solution mooted is to reduce the flexible payment options. The problem is, these methods can discourage sales. So how can online sellers get this right? We will explore: The hidden costs of online returns, both to business and to the environment The strategies, technology and supply chain solutions that online brands are employing to help solve this How to educate consumers and encourage more considered purchasing so as not to lose sales in solving this issue