Discounters are winning in bricks and mortar, but what role can digital play?
Tech & Digital Zone
Tech & Digital
What is the value of digital to a brand focused on rock bottom pricing for its customers? In this session, join us to unravel the risks and realities of discounters operating in the digital retail space.
We will explore:
- Who will lose with the current approaches ' discounters or consumers?
- Why digital may or may not be the right space for discounters
- What lessons have been learnt so far?