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Tomorrow's consumer decoded

28 Mar 2023
Consumer Stage

What consumer trends are bubbling to the surface? Are you ready for them? In this session, Elspeth is not just going to talk about the trends doing the rounds, she will also present how to embrace these trends in a way that’s steeped in scientific research and commercially validated methodology. Welcome to the future. Today.

We'll explore:

  • How scientific evidence and commercial validation are the new frontier in capturing the latest consumer trends 

  • The quickest way to embrace the latest trends using brand, one of the most valuable company assets, to strategise for the future consumer

  • Realising the full business potentials of the consumer trends

Elspeth Cheung, Director of Brand Commercialisation - Landor & Fitch (WPP)