A brand is what consumers tell each other it is, so how do brands retain their intended narrative? In this session, young consumers will discuss current needs and trends from a variety of perspectives, including ecommerce, live shopping, in-store, the metaverse and community building. They will give us candid insight into what retailers need to do to engage with young consumers today and how it can transform their business.

We will explore:

• What is important to consumers in this generation?
• What should brands be doing to attract those audiences?
• What defines the trends that consumers subscribe to?