Skip to main content

From sausage rolls to software systems: How Greggs is keeping up with its customers

28 Mar 2023
Consumer Stage

When it comes to tech, getting the fundamentals right is crucial to achieve growth. It is important for retailers and brands to recognise when change is needed and why customers need to be at the heart of that change. In this session, we will hear how collaborating on tech in a way that suited its business allowed the UK’s on-the-go favourite, Greggs, to not only enhance the user experience but also boost customer loyalty. Growing at pace, it was on a mission to identify where digital change was truly needed to keep up with customer expectations and was able to implement this in a cost-effective way.

We will explore:
Greggs’ ongoing digital journey – what that means for customers and colleagues now and in the future
How collaborating with the right tech expert can challenge traditional processes and create positive business change
How the UK’s favourite for on-the-go food modernised its 80-year-old business through digital transformation

Olaf Akkerman, Managing Director Retail and Consumer Goods - Microsoft UK
Tony Taylor, IT & Digital Director - Greggs