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Making retail meaningful when we need to compromise

28 Mar 2023
Consumer Zone
The current cost-of-living crisis has changed how and where people shop and spend. Even for an industry acclimatised to unpredictability, the current levels of chaos are extraordinary. The question is how can retailers and brands be helpful to consumers at a time when they need it the most? And when people are having to make tough financial choices (head versus heart) how can we ensure sustainability is an (affordable) priority? Join this conversation with Asda to hear how.

We’ll explore:
  • How retailers play a responsible and inspiring role in people’s lives
  • How brands need to help consumers navigate the cost-of-living crisis. What are practical examples of this?
  • What is Asda doing that other brands can learn from? How can this help you to retain consumer trust as well as meet sustainability targets?

Sam Dickson, Acting Chief Customer Officer - Asda
Britt Iversen, Head of Strategy - Havas London