Rory Sutherland describes himself as a Behavioural Science Impresario. He believes behavioural science and innovation is essential to how we communicate with our customers, and that if we take the time to understand and predict human behaviour, the benefits for our business will be immense. In this keynote he’ll share why. 

We’ll explore:

• How to test counterintuitive things (because your competitors won’t)

• Sometimes, tiny changes in detail have the most profound results. Why?

• Whether something is good or bad depends on how you look at it