How to focus store teams on what matters most

28 Mar 2023
Consumer Zone

When it comes to ensuring footfall, a positive in-store experience is three to 10 times more important than advertising and promotions. The challenge, therefore, is how do you ensure your frontline staff are focusing on what matters most?


  • Understanding what makes a true ambassador customer, why these customers spend more and which granular aspects of the in-store experience contribute to 15% increased spend by this customer category

  • How a bottom-up approach with engaged store staff is the way to drive ROI

  • How to mobilise in-store teams to react quickly to changing consumer needs, behaviours and demands

André Pedersen, COO - Bjorklund
Kayleigh Fazan, Founder - The International Retail