When it comes to ensuring footfall, a positive in-store experience is three to 10 times more important than advertising and promotions. The challenge, therefore, is how do you ensure your frontline staff are focusing on what matters most?

We'll explore:

• Understanding what makes a true ambassador customer, why these customers spend more and which granular aspects of the in-store experience contribute to 15% increased spend by this customer category

• How a bottom-up approach with engaged store staff is the way to drive ROI

• How to mobilise in-store teams to react quickly to changing consumer needs, behaviours and demands