Rebuilding a brand post-Covid – lessons from hospitality
Covid changed customer behaviours for the long term and in some cases fast-tracked and even shifted the evolution of market trends. For hospitality, it changed the way people think, plan and appreciate the experience of dining, both at home and in a venue. In this session, we’ll hear from TGI Fridays CEO Julie McEwan on the challenges facing the casual dining industry and how she is leading the way to rebuild this iconic brand.
- Keeping it fresh – staying relevant with the consumer through branding, experience and value exchange
- Understanding your heritage – going back to your roots and reconnecting with your guests
- The importance of brand loyalty and the value of experience – understanding the value of your existing guests while at the same time attracting new ones