What if you could take the positives from digitally native retailers - agility, adaptability and execution - and adopt these for traditionally store-led businesses? What if you thought like an online retailer with stores rather than a stores retailer with a website?

A pragmatic approach to omnichannel is more crucial than ever before, given most store-based sales now begin with digital interactions, as retail reaches a tipping point in digital penetration and influence. 

We'll explore: 

• How to blend the positives of digitally native retailers with the advantages of a store estate 
• Why, at a time when we’re all tightening our belts, smart investment in technology becomes a key differentiator  
• How to understand the true economic value of your retail estate, including the critical role ecommerce will play in securing the future of the traditional retail store