Why a digital first approach is essential for omnichannel success

29 Mar 2023
Boardroom Zone

What if you could take the positives from digitally native retailers - agility, adaptability and execution - and adopt these for traditionally store-led businesses? What if you thought like an online retailer with stores rather than a stores retailer with a website?

A pragmatic approach to omnichannel is more crucial than ever before, given most store-based sales now begin with digital interactions, as retail reaches a tipping point in digital penetration and influence. 

We'll explore: 

  • How to blend the positives of digitally native retailers with the advantages of a store estate 
  • Why, at a time when we’re all tightening our belts, smart investment in technology becomes a key differentiator  
  • How to understand the true economic value of your retail estate, including the critical role ecommerce will play in securing the future of the traditional retail store
Brian Kalms, Managing Partner - Alix Partners
Catherine Grayson, Senior Vice President - Alix Partners