Why a digital-first approach is essential for omnichannel success
What if you could take the positives from digitally native retailers - agility, adaptability and execution - and adopt these for traditionally store-led businesses? What if you thought like an online retailer with stores rather than a stores retailer with a website?
A pragmatic approach to omnichannel is more crucial than ever before, given most store-based sales now begin with digital interactions, as retail reaches a tipping point in digital penetration and influence.
- How to blend the positives of digitally native retailers with the advantages of a store estate
- Why, at a time when we’re all tightening our belts, smart investment in technology becomes a key differentiator
- How to understand the true economic value of your retail estate, including the critical role ecommerce will play in securing the future of the traditional retail store