New research from Kantar Worldpanel tells us that one in five people are entering the metaverse, and the ramp-up of adoption will come more quickly than expected. Identifying the value of the metaverse and understanding how to unlock it will be at the heart of investment considerations and brand engagement strategies moving forward.

Kantar Worldpanel's metaverse specialist, Scarlet McNicol, will use brand and retailer case studies to lay out essential navigation beacons for entering the metaverse, and why, when it comes to consumer metrics, investing in a metaverse strategy is crucial.

We'll explore:

• How to create an “opportunities framework” for easier entry into the metaverse
• Understanding how consumers are currently engaging with the metaverse, including frequency, purchase habits and behaviours, and what this means for your strategy
• Future opportunities for brands as technology developments