Customer before code – the need to knows before you embark on your digital transformation journey
It may be a cliché, but it’s true: everything should start with the customer. For retailers looking to build or buy new IT capabilities, you can’t just jump to the solution and hope the technology will solve customers’ woes. How can retailers better understand what’s right for their customers and what do they need to consider in that quest?
In this session, Intellias VP of UK retail John Godwin will share some of his experiences working on company-wide digital transformation projects with the likes of B&Q, Vodafone and Travis Perkins. He’ll be joined by Travis Perkins Head of Digital & Ecommerce Kyle Leivers to help us better understand how to truly put the customer before code.
We will explore:
The pains and gains of your customers – where do you start to piece the puzzle together?
Where to take your chances when it comes to new technology – what are the key questions to consider before retailers begin that journey?
With so many retailers unhappy with their current technology partners, we unpack the secrets to a successful relationship