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How to crack the personalisation puzzle

29 Mar 2023
Consumer Stage

Consumers don’t want to waste their time scrolling through pointless pop-ups, and investing in personalisation will make your customer’s journey all the sweeter. What are the technologies and strategies required to ensure your sales don’t take a dive in a cookie-depleted future? Let’s discuss. 

We’ll explore:

  • The changes to cookies and what they signify for retail 

  • How the best retailers are applying personalisation to gain loyalty, and whether it’s working?

  • What the new world of personalisation looks like and how it can exceed what’s gone before

Kimberley Roditi, Head Of Product Management - Yoox Net-a-Porter
Zoe Allen, Personalisation & CRO Lead - Decathlon
Sarah Jarvis, Communications and Propositions Director - Eagle Eye