How to crack the personalisation puzzle
29 Mar 2023
Consumer Zone
Consumer
Consumers don’t want to waste their time scrolling through pointless pop-ups, and investing in personalisation will make your customer’s journey all the sweeter. What are the technologies and strategies required to ensure your sales don’t take a dive in a cookie-depleted future? Let’s discuss.
We’ll explore:
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The changes to cookies and what they signify for retail
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How the best retailers are applying personalisation to gain loyalty, and whether it’s working?
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What the new world of personalisation looks like and how it can exceed what’s gone before