Consumers don’t want to waste their time scrolling through pointless pop-ups, and investing in personalisation will make your customer’s journey all the sweeter. What are the technologies and strategies required to ensure your sales don’t take a dive in a cookie-depleted future? Let’s discuss. 

We’ll explore:

• The changes to cookies and what they signify for retail 

• How the best retailers are applying personalisation to gain loyalty, and whether it’s working?

• What the new world of personalisation looks like and how it can exceed what’s gone before