Retail Question Time with Iceland’s Richard Walker: How is the cost-of-living crisis impacting Iceland and its customers, and what are they doing about it?


Retail is staring into the jaws of yet another crisis – Covid-19 may be dimming in the memory, but the cost-of-living crunch is here to bite. How retailers respond, adapt and drive value is critical to not only keeping businesses afloat, but retaining customer trust and spend, too. Join us for this exclusive Q&A to hear what Iceland is doing to help their customers, drive growth and mitigate rising costs. 

We’ll explore:

  • How Iceland is supporting and reinforcing its value credentials to help customers at this difficult time

  • The pressure of profitability – what tough decisions have they made and what have they learnt from them?

  • When it comes to tailoring communication and promoting products through the lens of a more conscious consumer, what’s working and what’s not?

Richard Walker, MD - Iceland