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More than a transaction – why community building is the key to loyalty 

Consumer Zone

The most valuable shoppers feel part of something bigger than the product in their hands. In this new era of community building, brands need to interact authentically with their audience outside of selling products. This isn’t about targeted emails or flashy banner ads, it’s about creating a community that celebrates your brand and makes people want to be part of it. But what does good look like and how can you get there? 

We’ll explore:

  • How Rapha's Clubhouse scheme has supercharged its community and driven loyalty  

  • How Never Fully Dressed transformed its online following through community building 

  • The next steps to loyalty programmes; how to make customers feel a part of something bigger

Speakers
Caroline Crosswell, Chief Retail and Development Officer - Rapha