Key learnings from Spotify's journey at the cross-section of culture, consumer experience and brand evolution

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Key learnings from Spotify's journey at the cross-section of culture, consumer experience and brand evolution

24 May 2022
Main Stage
Innovation , Digital Transformation

With 400 million monthly active users around the world, Spotify is renowned for the seamless, frictionless and ultra-personalised digital experiences it delivers. Showcasing recent research, Gregory will explore how Spotify is driving loyalty amongst its users, building out new revenue streams, and constantly evolving to ensure it remains relevant.

Takeaways: 

  • How Spotify continues to exceed customer expectations, drive customer loyalty and strengthen its community 
  • What is Spotify’s customer experience of the future and how do they plan to achieve it?
  • What can some unique data and insights derived from Spotify’s millions of users tell us about what makes an amazing user experience?
Speakers
John Gregory, Global Retail Category Development Officer - Spotify

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