How Unilever is using explosive new research and marketing tactics to uncover drivers of behaviour and increase sales

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How Unilever is using explosive new research and marketing tactics to uncover drivers of behaviour and increase sales

25 May 2022
Track One
People , Innovation , Digital Transformation

Why do shoppers in the Netherlands respond to yellow? Why did sales of cookies in a Brazilian supermarket chain increase by 150% when the words changed on in-store signage? How do we deliver feelings of pleasure in store? Unilever has been investing in semiotics for 13 years and are seeing measurable business results from it. It’s time to get on board, too.

Takeaways:

  • What is semiotics
  • Why and how Unilever is using semiotics to drive competitive advantage and better understand what shoppers want from ecommerce 
  • Why and how is semiotics becoming an increasingly core focus of Unilever’s marketing strategy and what it could mean for your business.
Speakers
Dr. Rachel Lawes, Author and Consultant
Keith Sleight, Director, Global Shopping Insights - Unilever

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