How fashion retailers are meeting their Gen Z customers' expectations and driving sustainability by virtual try-on and digital fashion

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How fashion retailers are meeting their Gen Z customers' expectations and driving sustainability by virtual try-on and digital fashion

24 May 2022
Track Two
Digital Transformation , Innovation

Gen Z are the first generation to actively seek interactive, unique and digital services as part of their shopping experience, with 83% viewing shopping as an experience rather than a transaction. 

Takeaways: 

  • The top lessons from Texel's pilot of virtual try-on widgets, and what this means for your future e-commerce strategy  
  • The top learnings from virtual try-on chatbot trials that Texel have been running with digital fashion brands - what does this tell us about what consumers want from an online fashion shopping experience? 
  • How these virtual technologies can help you solve real challenges in your businesses, and what they could mean for the future e-commerce landscape.
Speakers
Sergey Klimentiev, Co-Founder & Chief Product Officer - Texel

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