Gen Z are the first generation to actively seek interactive, unique and digital services as part of their shopping experience, with 83% viewing shopping as an experience rather than a transaction. 

Takeaways: 

• The top lessons from Texel's pilot of virtual try-on widgets, and what this means for your future e-commerce strategy  
• The top learnings from virtual try-on chatbot trials that Texel have been running with digital fashion brands - what does this tell us about what consumers want from an online fashion shopping experience? 
• How these virtual technologies can help you solve real challenges in your businesses, and what they could mean for the future e-commerce landscape.