How fashion retailers are meeting their Gen Z customers' expectations and driving sustainability by virtual try-on and digital fashion
24 May 2022
Track Two
Digital Transformation ,
Innovation
Gen Z are the first generation to actively seek interactive, unique and digital services as part of their shopping experience, with 83% viewing shopping as an experience rather than a transaction.
Takeaways:
- The top lessons from Texel's pilot of virtual try-on widgets, and what this means for your future e-commerce strategy
- The top learnings from virtual try-on chatbot trials that Texel have been running with digital fashion brands - what does this tell us about what consumers want from an online fashion shopping experience?
- How these virtual technologies can help you solve real challenges in your businesses, and what they could mean for the future e-commerce landscape.