How can personalisation power immersive customer experiences?


How can personalisation power immersive customer experiences?

24 May 2022
Track One
Innovation , Digital Transformation

Staying competitive in today’s disruptive market is no easy task. And it’s only becoming more difficult to cut through the oversaturation of marketing, especially considering digital and traditional ad spend increased 20% YoY in 2021 and reached a mind-blowing $790 billion. So, how should retailers respond? Join Brian Walker to learn about full-funnel personalisation — the modern-day secret to brand retention and loyalty. You’ll get an in-depth look at how to find the right technology solution and put your commerce data to good use to build personalised digital experiences.


  • What businesses can do to position themselves to achieve long-term success — all while bypassing higher customer acquisition cost

  • How brands are doubling down on personalisation to increase brand retention in a low-loyalty environment

  • Why creating a connected commerce experience that drives conversions and revenue for retailers is essential for today’s businesses

Brian Walker, Chief Strategy Officer - Bloomreach