As physical and digital shopping channels continue to grow, and the lines between the two blur, retailers are under pressure to integrate the customer journey and maximise the shopping experience. Welcome to the age of Unified Commerce- where a single brand experience is created through multiple platforms, via the seamless link between technology and data. In this session we’ll outline the key benefits of a Unified Commerce strategy and how and what to prioritise to make this successful.

Takeaways:

• Understand the difference between Omnichannel and Unified Commerce.

• Learn about the benefits of Unified Commerce and what it takes to execute.

• How to prioritise the right technology and data sets to increase customer loyalty.