Experts discuss: How to recognise ‘hidden’ customers to win loyalty in the new era of cookie-free commerce

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Experts discuss: How to recognise ‘hidden’ customers to win loyalty in the new era of cookie-free commerce

24 May 2022
Track Two
Innovation , Digital Transformation

With Google ditching the use of third-party cookies by the end of 2023 and the issues of tracking, end-user consent, privacy and trust being increasingly put under the microscope, how can brands and retailers engage with shoppers who are becoming increasingly ‘invisible’ to them? How can they adapt their offers to create the personalised, highly curated and experience-led digital shopping journeys the post-pandemic consumer now expects?  And how can they forge new relationships that adapt to shoppers’ evolving needs, to drive long-term loyalty and customer lifetime value?

Takeaways:

  • How to identify, segment and effectively communicate with consumers in a cookie-free world

  • Why understanding a shopper’s behaviour and intent is central to providing a valuable, personalised, cross-channel customer experience

  • How optimised owned channels reduce reliance on pricey paid media in customer acquisition / retention strategi​​es

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