Experts discuss: How to recognise ‘hidden’ customers to win loyalty in the new era of cookie-free commerce
With Google ditching the use of third-party cookies by the end of 2023 and the issues of tracking, end-user consent, privacy and trust being increasingly put under the microscope, how can brands and retailers engage with shoppers who are becoming increasingly ‘invisible’ to them? How can they adapt their offers to create the personalised, highly curated and experience-led digital shopping journeys the post-pandemic consumer now expects? And how can they forge new relationships that adapt to shoppers’ evolving needs, to drive long-term loyalty and customer lifetime value?
How to identify, segment and effectively communicate with consumers in a cookie-free world
Why understanding a shopper’s behaviour and intent is central to providing a valuable, personalised, cross-channel customer experience
How optimised owned channels reduce reliance on pricey paid media in customer acquisition / retention strategies