As online sales hit record highs, brands are fighting to win over consumers and get them back in stores. However, as shoppers’ mindsets shift, the store experience needs to reflect this. This panel will discuss how better in-store experiences can lead to increased brand loyalty, footfall and brand ambassadors.

Takeaways:

• How the shift in consumer sentiment and the physical store play a new role in creating fun and emotional connections between consumer and brands
• ​Traditional use of brick and mortar is finished, and the line is now blurred between shopping and entertainment. How are LEGO’s immersive brick lab experiences leading the way?
• How creating better store experiences is making customers into brand ambassadors - the ultimate goal.