Disruption of a $93 billion market - how Lick embraced a test and learn mindset to shake up the decorating industry.

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Disruption of a $93 billion market - how Lick embraced a test and learn mindset to shake up the decorating industry.

24 May 2022
Main Stage
Innovation , Digital Transformation

Most startups begin by looking to the bigger fish, but what if there's no one to copy? Lick launched to challenge the established $93b home decor market that had traditionally been focused on the offline experience. With little existing insights on customer behaviour, testing, learning and adapting is the only way - a strategy that even the biggest brands can learn from.

Takeaways:

  • How Lick built their brand: the wins, failures and learnings which allowed them to pivot and grow in response to the market
  • The challenges of creating an e-commerce presence in a new market and the role of test and learn
  • How to embed testing into your store development strategy
Speakers
Lucas London, CEO - Lick Home
Jonny Longden, Conversion Director - Journey Further

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