How are companies understanding the consumer better despite rising inflation and shifting sustainability expectations – and where are the biggest disconnects?

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How are companies understanding the consumer better despite rising inflation and shifting sustainability expectations – and where are the biggest disconnects?

24 May 2022
Track One
Digital Transformation

Inflation has hit a 40-year high. Supply chain disruptions persist. Consumer priorities around sustainability are fickle and highly variable. Faced with these challenges, retailers and brands need to leverage technology solutions grounded in deep consumer insights to make decisions with confidence and operate more sustainably.

Takeaways:

  • Where is research showing that consumers are cutting back most – and least – on spending due to price inflation?
  • From consumer research conducted with the Wharton Baker Retailing Center, how do consumers define sustainability, are they willing to pay more for it, and where are the biggest disconnects between retail executives and consumers on sustainability?
  • How are companies leveraging technology to rework their pricing strategies to cope with inflation and to understand – on a granular level – their own customers’ sustainability expectations?
Speakers
Greg Petro, CEO and Founder - First Insight

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