Keynote: Your business, augmented - The role of AI and AR to improve the shopper experience

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Keynote: Your business, augmented - The role of AI and AR to improve the shopper experience

24 May 2022
Main Stage
Innovation , Digital Transformation

The need to deliver personalised experiences for your customers is more critical than ever; with new innovations in AI and augmented reality, retailers can evolve the shopper experience from “that looks good” to “that looks good on me” meaningfully improving their customer experience, driving conversions, and reducing returns. 

Takeaways:

  • The need to personalise your customer experience is no longer a good to have, but a must have
  • New technologies in AI and AR are addressing core customer challenges such as high return rates and declining loyalty — both online and in store
  • Businesses now have access to free, easy to use tools from Snap to implement these technologies to reach customers across platforms
Speakers
Carolina Arguelles, Head of AR Business Strategy - Snap Inc

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