Metaverse hype has left brands asking a lot of questions, but we believe that brands will shape the emerging technology and early movers will gain experience that will give them an unfair advantage. We’ll take you behind the scenes of a retailer’s space that has been celebrated for getting it right in the metaverse.

Takeaways:

• Go behind the scenes of Soap & Glory Land, one of the most heavily populated brand metaverse spaces; see how it was built and how the audience interacted with it

• Meet the developers who are helping brands shape their offer to fit these new spaces

• Be part of a live build of a Retail Week store!