Values drive value - how to market with purpose


Values drive value - how to market with purpose

14 Oct 2021
Track Three

Today, people are voting with their wallets for the brands that advocate for what they believe in and that understand who they are. With this shift, marketers play a powerful role in driving purpose-driven marketing. The question is – where do you start? This session will look at the three key components to help brands earn and maintain consumer trust: authenticity, values and diversity. In an era where values drive value, brands must adapt or risk being left behind. Marketers have a platform to find out what truly matters; to form authentic connections, uphold consumer values and achieve brand equity.  It is time to shift from product centric to people centric - don't get left behind.

Tor Thompson, Senior Director - Microsoft

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