Stronger together: Why like-minded brands need to collaborate to survive
The demise of household names on the high street has presented an opportunity for brands to come together and support one another and evolve to survive.
Many retailers have seen success by collaborating with other brands to offer convenience, improved experience and added value to consumers. With Debenhams moving to online only following its acquisition by Boohoo, where will the brands carried by department stores go? Nam believes collaboration is the key to success, and could be the key to the high street revival in 2021. Hear how Astrid & Miyu’s partnerships have helped them navigate economic uncertainty and emerge stronger, and how other brands can be part of the evolution of the high-street, using collaborations to form deeper connections with their community, too.